Lyke Licensing Consulting LLC


  Knowledge. Experience. Results.




"Betty is someone I have great respect for. She has always been the consummate professional: knowing her business inside and out, spotting trends before so many others, doing the hard work to get deals done, even when it was a tremendous uphill battle.


Senior Executive Vice President, Worldwide Licensing & Merchandising, New Line Cinema


"Betty is a self-motivated and highly regarded leader in the trend and licensing area. I have found Betty to be particularly gifted at pulling together compelling programs that drive sales and differentiation for her customers and clients. Betty has a rare combination of strategic vision and attention to detail that almost guarantees success!"


Vice President, Musicland




"Betty is one of the smartest merchandisers I ever worked with. She was way ahead of the trends and was always a pleasure to work with. I always learned a great deal after working with Betty.She had industry and product knowledge that shaped the way I ran my division. It was a great relationship and I know she will continue to be a leader in her industry."


Senior VP Marketing and Development, Head Start Licensed Products